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One of the oldest civilisations in the world, India is a mosaic of multicultural experiences. With a rich heritage and myriad attractions, the country is among the most popular tourist destinations in the world. It covers an area of 32, 87,263 sq. km, extending from the snow-covered Himalayan heights to the tropical rain forests of the south.
As the 7th largest country in the world, India stands apart from the rest of Asia, marked off as it is by mountains and the sea, which give the country a distinct geographical entity.
Fringed by the Great Himalayas in the north, it stretches southwards and at the Tropic of Cancer, tapers off into the Indian Ocean between the Bay of Bengal on the east and the Arabian Sea on the west.
As you travel the expanse of the country, you are greeted by diverse nuances of cuisines, faiths, arts, crafts, music, nature, lands, tribes, history and adventure sports. India has a mesmeric conflation of the old and the new.
As the bustling old bazaars rub shoulders with swanky shopping malls, and majestic monuments accompany luxurious heritage hotels, the quintessential traveller can get the best of both worlds. Head to the mountains, enjoy a beach retreat or cruise through the golden Thar, India has options galore for all.
The Ministry of Tourism's joint secretary Amitabh Kant collaborated with Ogilvy & Mather to create the Incredible India marketing initiative, aiming to promote India's image as a high-end tourist destination. Incredible India 2.0 was launched on September 27, 2017 by President Ram Nath Kovind, on the occasion of World Tourism Day.
The Ministry of Tourism is running a scheme under which National Tourism Awards are given to Travel Agents and Tour Operators including best Adventure Tour Operator, best Domestic Tour Operator, most Innovative Tour Operator ,Best Mice Operator, Tourist Transport Operator, best Hotels in the different categories, Outstanding performers in Publishing, etc.
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